Book Review by Todd Stahl
Marcus Sheridan from River Pools in Tappahannock, Virginia, wrote an e-book called "How to Buy a Pool the Right Way, From the Right Company, at the Right Price". River Pools is a disgruntled dealer that was terminated. Viking Pools President, Todd Stahl, sets the record straight with his e-book review.
Excerpt
"What's in a name? Sheridan continues to insinuate that a consumer would be a "fool" to do business with a company that chooses to use their name in the company name. He uses examples like "John's Excavating" and "Doug's Hauling". To insinuate that having your family name as part of your business name makes you a bad pool builder is ridiculous. America has a long history of family names: Ford, Hershey, Schwab, J P Morgan, etc. A catchy name or a retail location is nice but it does not guarantee you a good pool."
